DL NARASIMHAIAH – THE CONNOISEUR OF SILK
Saree is undoubtedly the best gift to womanhood and silk brings out the grace, elegance and beauty of a woman. With this firm belief and a vision for the future, DL Narasimhaiah set out on the silk route over 50 years ago to weave magic into the six-yard miracle, never to look back.
From selling his creations at the weekly shandy (santhe in local parlance) in Hassan to becoming a household name in Karnataka, Narasimhaiah came a long way. What started off as a humble endeavor for Narasimhaiah as an enterprising teenager all of 16, transformed into a flourishing business over a period of time offering quality, designs and texture of sarees to suit every occassion.
With the assistance of his father, Narasimhaiah opened his first saree store on Ashoka Road (then Doddapete) in Mysore in the year 1935 where many looms and stories were spun to create rich patterns of the unstitched fabric using varieties of zari.
In a little over a decade’s time, he set up another saree store in 1949, this time in partnership with his younger brother and called it DL Narasimhaiah & Bro. The store soon became well known for pure silk and cotton sarees of the region and also for sarees sourced from different parts of the country, not to mention the unique collection of rich and intricately woven traditional and pure silk sarees designed by Narasimahaiah himself.
DL Narasimhaiah, the connoisseur of silk, passed away in May 2001 leaving behind a rich legacy for his son who has carried forward the family business. Today the store is a one-stop shop for a variety of sarees ranging from hand-woven creations to richly embellished designs with traditional and contemporary fabrics in various shades of colours and hues.
Nothing makes a woman look more beautiful like a saree does. So take pride to shop and indulge in our exclusive collection of sarees which are unique and of course pocket-friendly!